They Made a Pen You Can't Write With

Design agency Seletti and Mario Paroli have turned a humble pen into a rather magnificent lamp. They call it the BIC Lamp, and it made its debut at Maison&Objet 2026.

The design marks 75 years of the BIC Cristal pen. They took that familiar shape we all know and made it twelve times bigger. Now it stands as a floor lamp, hangs as a pendant, or mounts on your wall. You can get it in red, blue, or black.

Here is the clever bit. Everyone knows what a BIC pen looks like. Your grandmother knows. Your postman knows. The fellow at the chip shop knows. Seletti took this universal recognition and added their signature cheekiness.

"We transform a universally and instantly recognisable shape that lives in everyone's memory, into something completely new," said art director Stefano Seletti.

The best ideas often come from things we see every day. A pen becomes a lamp. The ordinary becomes extraordinary.

This design brings a welcome flash of fun to the fair.