They Sold Football Shirts for 1p

Monzo and BBH pulled off something rather clever. They married football fandom with the boring business of saving money. How? A cheeky little pop-up stunt for Coventry City supporters.

The occasion was the return of Monzo's Saving Challenge. The bank teamed up with creative agency BBH to open two pop-up shops. But these weren't ordinary shops. They sold things for just one penny. Fans could walk away with the new CCFC away shirt for a single copper coin.

The shops appeared in Broadgate Square and the CBS Arena Fanzone. One day only. Gone the next.

The point? To show fans that small saving habits matter. That pennies, stacked upon pennies, become something substantial.

Here's how the Monzo Saving Challenge works. You put away 1p more each day than you did yesterday. Do this faithfully for a year, and you'll have £667.95 sitting there. Not bad for spare change you'd otherwise ignore.

AJ Coyne, VP Marketing & Growth at Monzo, put it simply. The activation showed people "that simple habits and small steps to save today can bring about bigger leaps in the future."

Karen Martin, CEO at BBH, noted the energy: "Seeing so many Monzo customers queuing to claim their shirt and support their team. It was electric."

January is a grey month. Football shirts for a penny made it considerably less so.