That Messy Drawer Is Following You

Expense management app Perk has done something clever. They took a problem we all know too well and put it on a billboard.

The special build, created by Talon, Evolve OOH and Goodstuff, shows a drawer stuffed with paper receipts. They're spilling out everywhere against a bright yellow background.

This hands-on approach plays with that feeling we all get. You know the one. "I'll deal with these receipts later." People walking by see it and think, "That's my desk drawer."

It's funny because it's true. And the craft behind it is solid.

Here's what makes this work: Most finance apps talk about features or look too corporate. Perk went the other way. They kept things light and fun, but you still get what they do in seconds.

If you're working on your own campaigns, take note. Find the real problem your audience feels. Make them smile. And keep your message simple enough that anyone can understand it at a glance.

This billboard shows that outdoor advertising can still do three things at once: make you laugh, make you stop, and make you remember the brand.